Domains are dropped more and could have a bad history. Here are 5 major things to do before choosing because choosing a domain name for your website is one of the top, if not the number one, consideration that most new website owners go through.
It’s important because it will be your guests destination address, your home, and the brand for the larger world. What are some things you need to keep in mind when choosing a domain name?
Here are 5 big aspects to consider when choosing a domain name for your new website:
Make It Short and Sweet
Long URLs are the bane of conversions – choose a short url destination to direct your future guests. As a general rule, 10-15 characters should be the range you limit your creativity towards.
Keyword Domains are not Everything – Think Brand
In the past SEO keyword-based domains were all the rage – now brand is what is king. This is the presence you establish through multiple channels outside of SEO rankings, including social media presence. Ditch the keyword domain mindset and think about what your community will be about and what best describes that.
Use an Fresh Approach to Naming Your Website
Make your website easy to remember and its purpose understandable by choosing a name that would make sense to your niche. Choosing a domain name in-congruent with your website’s purpose is the definition of a bad user experience.
Compare Your Audience to Your Chosen Name
Does it make sense given your target? Are you skewing older or younger? Would an edgier domain without vowels make more sense or should you shoot for a domain fully spelled out? Think about who will visit your website and how that name will make sense to them.
Use a Backlink Checker Tool
Make sure the domain name you are purchasing has not been blacklisted by Google for any reason. This would make it a no-go in terms of purchasing it. Often if a domain name is too good to be true, then it is a blacklisted domain. Usually this happens when a previous domain owner has used the address for some kind of illicit purpose or has violated Google’s rules.
Those are fiver important things to consider when choosing a domain name for your new website but these are not all the considerations you will undertake. In terms of a good start, however, it’s tough to beat the above list.